At this stage, influencer marketing can’t be optional anymore and has become one of the most powerful tools for educating, persuading, and converting for brands. Given the fact that more than 72% of consumers trust advertisers less than influencers, brands of all sizes are concentrating on influencer marketing to improve sales and brand awareness.
However, spending more money does NOT guarantee superior results. Businesses tend to suffer from low engagement, unaligned influencers, ineffective tracking, and fuzzy campaign objectives. A brand needs to be strategic, data-driven, and systematic to maximize the ROI.
The following are practical, evidence-based steps that outline an approach to influencer marketing campaigns to get measurable results.
High-performing influencer campaigns start with a defined north star. Take a step back and consider the following questions:
Brands that are more methodical in tracking, monitoring, and data collection during campaigns with defined goals are found to be 40-60% more successful in ROI from their campaigns, as reported by the Influencer Marketing Hub, because the outcomes were in alignment with content, influencers, and budget.
When defining a goal, it becomes easier to identify the most suitable influencer type, content format, and tracking metrics.
A common error is selecting influencers who only have a lot of followers. Instead, it is best to focus on the following.
The influencer's audience must align with your target market.
Example:
A fitness drink would work best with fitness trainers, athletes, and lifestyle content creators.
A high level of engagement means that the audience is genuinely interested. Here is an average engagement rate among different influencer categories:
Currently, it is best to work with micro and nano influencers since they have a 4x higher engagement and are much cheaper to partner with.
Influencer marketing is also very much about the audience of the influencer. The average audience's trust and the influencer's storytelling ability is very important. Authentic influencers have been shown to increase conversions by 65%.
To reach your goal, you have to choose the right campaign. Here are some popular high-ROI campaign formats:
This format works best for campaigns in the tech, beauty, and home products industries. This type of campaign helps in nurturing prospects and builds trust.
This is a great format to use for a new product launch and for limited editions.
Increase engagement almost immediately and reach a large number of potential followers.
We’ve created organic, authentic, and candid videos.
UGC works especially well for:
UGC-driven ads are reported to have a 40% increase in CTR and a decrease in cost per acquisition.
The brand runs ads from an influencer’s account.
This expands potential reach and increases ad effectiveness by using the influencer’s trustworthiness. Check Top influencer marketing trends.
A good brief design contributes to understanding and efficient content creation. It must contain:
Brands providing detailed briefs enhance content creation by 30–40% and accuracy by up to 40%.
A well-distributed budget tends to yield good results. A standard influencer campaign budget is divided as follows:
Tighter budgets will benefit from using micro-influencers and UGC creators, as they offer the best value for money.
Some useful metrics to determine ROI are:
Campaigns are only successful when they generate tangible business benefits. Tracking the performance of your brand with tools leads to a 25% more efficient increase in optimization.
Repurposing increases the value of the content you have already paid to create. Influencer posts can be reused for:
Overall ROI gets better if new production costs are lowered, with repurposing making a cut of up to 50%.
Trust and sustained impact arise from long-term partnerships. Audience recognition and brand trust increase as creators repeatedly promote a brand. This results in:
The results of brands with long-term influencer partnerships are up to 3 times better than those who did one-off collaborations.
Check Out Our Beardo Case Study
The most effective influencer marketing is strategic and authentic. No matter what your goal is, whether it’s brand awareness, engagement, or conversion, achieving success comes down to following the right process to maximize your ROI.
Amplify is a brand that has created a seamless creator partnership process and can assist you in every step of the framework, whether it is providing you with UGC videos to assist in your paid ad campaigns or providing you with campaign management and reporting tools to help streamline your marketing process.
Amplify is a great fit for brands looking to run influencer campaigns and guarantee ROI.