Influencer marketing is a space that’s evolving faster than ever, and we see no signs of it slowing down in 2025. Such is the pace of change that yesterday's winning strategy may cease to be effective tomorrow. If you’re a CMO allocating budgets and projecting spends or a...
In 2023, global skincare giant Olay took influencer marketing to the next level by integrating AI into its campaign strategy. By using advanced AI tools, Olay was able to precisely identify influencers whose audiences perfectly aligned with their target demographic. The result?...
The blending of information and entertainment, or 'infotainment,' continues to dominate the digital landscape, captivating viewers with content that is both educational and entertaining. Remember when you wished that history books could be this engaging? Well, in the world of...
All the agency folks out there seem to believe that moment marketing is some sort of forever marketing. In reality, it’s just the feedback and revision cycle that happens at the moment. Is it the heat of the moment that keeps the fire ablaze for hours?
In a world where intelligence has increasingly become artificial, the parallels between past industrialization—where humans were mechanized—and today’s era—where machines gain human-like capabilities—are stark. AI continues to redefine the landscape of brand marketing,...
User-Generated Content Canalises Audience Trust to Grow Brand Equity. Engagement. Relationships. Go from Mass Communication to Interactional Marketing. You may think people trust ads, but it's really other people who look like them using the product and sharing their frank...
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