In the present digital marketing landscape, establishing trust and generating sales is of utmost importance to brands. Collaborating with UGC creators and influencers is one of the most common strategies to achieve that. Although both strategies support brand growth online, businesses often ask the question - who is more effective in driving sales and building trust, UGC creators or influencers?
In this blog, we will explore the differences between the two, explain how each one functions, and determine which of the two is the better fit for your brand.
UGC means User-Generated Content. A UGC creator makes authentic and relatable content for a brand. This can be made of videos, photos, reviews, or testimonials. Most of the time the content is not posted on their own social media. Brands showcase this content on their websites, advertisements, or social media.
UGC creators explain and show how a product can be used in day-to-day life. This is the reason why their content is natural and honest. If you’re looking for a reliable UGC creator platform to scale authentic content, book a demo with us and connect with the right creators effortlessly.
They feel as if a friend is recommending a product to you. This is the reason why UGC content is effective.
An influencer has a dedicated social media following on platforms such as Instagram, YouTube, or TikTok and promotes products by sharing them with their audience through posts, reels, or videos.
When it comes to choosing influencers, brands look at their follower count, engagement, and niche. This is why influencer marketing is effective; it allows brands to reach a larger audience in a short time span.
When it comes to increasing exposure and visibility, influencers are effective for brands.
When looking at ugc creator vs influencer, Trust comes to play.
Building trust is easier for UGC creators because their content feels real. Since they aren’t pushing products/services to their own audiences, it doesn’t appear as though they’re being paid to promote. Content consumers feel this type of marketing (UGC) is more honest and unbiased.
Influencers, on the other hand, promote many different brands and audiences know of these paid partnerships.
Sales are heavily contingent upon the level of confidence the customer has when they are purchasing the item.
User-generated content (UGC) helps show customers the product in action. Positive reviews, authentic videos, and candid opinions all help to show the customer how the product works, which in turn helps to create confidence and increase conversion rates. This is especially true for product pages and ads.
When influencers are promoting a product, they can generate a large number of sales. This is especially true when the audience has a strong, trust-based relationship with the influencer. However, for example, if the influencer has an audience that is not properly aligned with the product, then the sales will be very low.
Let's consider an additional factor: budget.
UGC creators tend to be more budget-friendly. Brands pay for the content, not for the followers or the reach, which makes UGC a good budget-friendly alternative, especially for startups and scaling companies.
Influencers, on the other hand, have a higher fee, which increases with the number of followers and level of engagement. And even mid-tier influencers are pretty pricey, with no guarantee of their results.
So, for budget-conscious brands, UGC creators prove to be more cost-effective.
It is difficult to specify what is right in the UGC creator vs influencer debate. It's really a matter of what your aim is.
Both strategies combined are what many successful brands are adopting for optimal results.
Today, people enjoy authentic experiences more than a showcase of advertisements. They want to see the integration of products into everyday life. This shows the growing importance of user-generated content in digital marketing.
User-generated content (UGC) establishes a brand's credibility, fosters sustainable growth, and enhances the performance of advertisements. It also strengthens the emotional bond between a brand and the consumer.
Selecting between UGC creators and influencers is a tough decision for brands, and they need adequate support to get it right, and this is what makes Amplify a notable option.
With a meticulous selection process, Amplify by One Impressions links brands with dependable UGC creators and influencers so businesses can focus on authentic content that builds trust and converts to sales. Amplify’s dedication to quality, transparency, and performance helps brands succeed with their campaigns.
Whether you need authentic UGC content or powerful influencer partnerships, Amplify offers solutions that help you to trust growth for your brand.
Get a quick walkthrough of our platform and campaign process. No obligation.