Our Story & Mission
We started with a simple belief: the most impactful content isn’t created in boardrooms—it’s created by people who truly believe in what they share.
In 2018, Apaksh Gupta and Jivesh Gupta founded One Impression to bridge the gap between brands seeking authentic stories and creators looking for meaningful collaborations. Seven years later, we launched Amplify in January 2025 which is a dedicated platform designed specifically for this purpose.
What brands and creators love about Amplify is what we love most:
no hidden fees, no unnecessary complexity, and no guesswork. Just clear briefs, fair compensation, smooth workflows, and creators who deliver because they believe in the brand—not because they’re forced to.
Awards & Recognition
We're grateful for the recognition we've received from industry leaders. But honestly? The real recognition comes from creators who keep coming back and brands who see real results. That's what drives us.
Meet Our Team
The people behind Amplify understand both sides of this equation because they've lived it.
That's what makes them great at what they do.
Apaksh Gupta
CEO & Co-founder
With 10+ years in digital marketing, Apaksh Gupta leads our vision of authentic creator partnerships and business growth.
Jivesh Gupta
CTO & Co-founder
Jivesh Gupta brings deep technical expertise, architecting scalable solutions that power millions of creator-brand connections.
Our Company Culture
We believe in showing up as ourselves. Transparency, respect, and genuine care for both our creators and brand partners aren't just corporate values we post on walls, they're how we actually work.
We move fast, but never at the expense of relationships. We celebrate wins together, and we own our mistakes openly.
Follow Our Process
We've kept our process simple because complicated doesn't equal better. Clear briefs. Quick approvals. Real support. Timely payments. Creator success. That's it. That's the flow.
STEP 01
STEP 01
Requirements Gathering
You define the goals you want to reach and the audience you wish to target for content, and we create a customized workflow.
STEP 02
STEP 02
Ideation & Strategy
To create a balanced and dominant narrative for the content, we developed a number of concepts that we wish to pursue and designed to create an effective narrative.
STEP 03
STEP 03
UGC Creator Engagement
Creators are chosen based on:
- Contemporary relevance to your niche
- Delivery
- Historical performance of UGC
- Compatibility with the brand
STEP 04
STEP 04
Content Creation
Creators film or photograph content based on approved concepts, and we ensure that brand expectations are met with a thorough and careful alignment of the brand.
STEP 05
STEP 05
Finalizing Edits
Professional editing is applied to the content to sustain visual and narrative cohesion.
STEP 06
STEP 06
UGC is Ready for Posting
You receive your UGC with further details regarding the optimum placement for the content, and the UGC is ready for performance.