The rapid change in the creator economy has made user-generated content (UGC) a valuable tool in marketing for brands globally. For example, in 2026, companies are expected to focus on user-generated content that is authentic, relatable, and values performance, rather than using...
By 2025, influencer marketing will have grown far beyond simple brand awareness. What once revolved around reach and visibility has now become a performance-led channel focused on real ROI. Brands are working more closely with creators who truly understand their audiences and...
Influencer marketing is a space that’s evolving faster than ever, and we see no signs of it slowing down in 2025. Such is the pace of change that yesterday's winning strategy may cease to be effective tomorrow. If you’re a CMO allocating budgets and projecting spends or a...
.png)
Meta has consistently refined its advertising environment for improved business outcomes and user-friendly functionality. One of these recent changes has been the Andromeda Update. Meta Andromeda Update Explained in this post to assist marketers in comprehending the change, its...
In 2023, global skincare giant Olay took influencer marketing to the next level by integrating AI into its campaign strategy. By using advanced AI tools, Olay was able to precisely identify influencers whose audiences perfectly aligned with their target demographic. The result?...
.png)
The blending of information and entertainment, or 'infotainment,' continues to dominate the digital landscape, captivating viewers with content that is both educational and entertaining. Remember when you wished that history books could be this engaging? Well, in the world of...
.png)
User-Generated Content Canalises Audience Trust to Grow Brand Equity. Engagement. Relationships. Go from Mass Communication to Interactional Marketing. You may think people trust ads, but it's really other people who look like them using the product and sharing their frank...
.png)
In a world where intelligence has increasingly become artificial, the parallels between past industrialization—where humans were mechanized—and today’s era—where machines gain human-like capabilities—are stark. AI continues to redefine the landscape of brand marketing,...
It is no secret that Marketing is changing rapidly, and CMOs have to adapt to that. A few years ago, brands would spend most of their marketing budget on sponsorships and paid advertisements. Now, there is a significant trend. CMOs from all industries are embarking on a major...
.png)
All the agency folks out there seem to believe that moment marketing is some sort of forever marketing. In reality, it’s just the feedback and revision cycle that happens at the moment. Is it the heat of the moment that keeps the fire ablaze for hours?
.png)
At this stage, influencer marketing can’t be optional anymore and has become one of the most powerful tools for educating, persuading, and converting for brands. Given the fact that more than 72% of consumers trust advertisers less than influencers, brands of all sizes are...
With the rise of digital marketing, brands have started to rethink their campaign strategies, focusing less on big-name celebrities and shifting their gaze towards micro-influencers. Micro-influencers have smaller, and often less diverse, audiences, which drives higher levels of...
The world of digital marketing in India has transformed dramatically over the last couple of years, most notably with the arrival of influencer marketing. More and more brands and agencies are working with influencers to communicate with specific demographics, establish...
Small businesses have begun to leverage influencer marketing as one of the most effective digital strategies. Although influencer campaigns were thought to be costly in the past and only relevant to big corporations, the rise of influencer marketing platforms has been able to...
Planning a campaign centered around influencers can be difficult and can be perceived as taking a long time. Some brands think it takes months to plan, coordinate, and run. An influencer campaign launches in 1 week if the strategy is right, the tools are set, and there is a...
The previous criteria for selecting influencers were only based on their followers. However, time has changed now. Brands also started focusing on User-Generated Content, as consumers have tended to favor more authentic content than marketing gimmicks. Users quickly lose...
Influencer marketing is one of the best methods that helps brands engage with their audience. Small and medium brands often think that this method is too expensive and only think it works for big brands. The truth is different. With good strategies, tools, and collaborations,...
In a world dominated by digital media, consumers tend to trust real people over traditional advertising campaigns. This is why User-Generated Content (UGC) has become one of the most effective marketing strategies today. Brands that work with the Best UGC Video Creators often...
In the present digital marketing landscape, establishing trust and generating sales is of utmost importance to brands. Collaborating with UGC creators and influencers is one of the most common strategies to achieve that. Although both strategies support brand growth online,...