Value Packs give first-time users instant bonus credits when they add OI Money, providing a strong incentive to top up instead of paying online directly. Smart upsell recommendations, exit-intent prompts, an “Explore Value Packs” CTA during campaign creation, and prominent visibility inside the OI Money ledger ensure users discover these offers at the perfect moment.

Teams can now search creators across all campaigns instantly. Creator-specific updates appear directly on campaign cards — no more opening multiple campaigns to find one update.

Sales teams can now generate and send payment links instantly to any brand email, track link history, resend links (after 30 mins), and keep workflows moving without friction.

Brands can now provide second-round feedback before final approval — preventing unnecessary cancellations and improving content quality.

Brands can now top-up OI Money while creating a campaign, eliminating extra steps. Smart rules ensure clarity for first-time vs returning users.

Brands can now pick the number of creators they want and auto-calc the required budget — no more slider guesswork.

Enabled PAN/EIN/document-type flexibility for international brands. Backend workflows support activation + billing readiness.

Brands can now add “Things to Avoid” + structured Key Messaging fields (details + 5 key points).

Brands can now see a centralized summary of all active campaigns in Amplify.

A credit-based system ensures every action is accountable. First enabled for Third Wave Coffee & Himalaya.