How to Find Influencers to Promote Your Product Using UGC & Creators

The previous criteria for selecting influencers were only based on their followers. However, time has changed now. Brands also started focusing on User-Generated Content, as consumers have tended to favor more authentic content than marketing gimmicks. Users quickly lose interest in marketing content and instead prefer straightforward content. It may be as simple as a real consumer reviewing a product through UGC, as it builds trust. The presence of authentic and real content will allow brands to market their product to their consumers more effectively. This blog explains How to Find Influencers to Promote Your Product through UGC and creators using simple and actionable steps.

Understanding Influencers, UGC, and Creators

What Are Influencers?  

Influencers are people who have cultivated a following across all social media channels, such as Instagram, YouTube, TikTok, and LinkedIn. Their audience tends to have a high level of trust in their suggestions and will buy products based on their recommendations.  

What Is UGC?  

User-Generated Content shows a product in use and is created by everyday users or creators. It includes, but is not limited to, short videos, reviews, testimonials, unboxing videos, and product demonstrations.  

Who Are UGC Creators?  

UGC creators have little to no social media following. Their main responsibility is to develop authentic, quality content that a brand can use for paid and organic advertising on their website and social media.

Why UGC and Creators Are Important for Product Promotion

Builds Trust Quickly

User-generated content has an authenticity that simply cannot be replicated. When consumers see real people talking about a product, they trust it more than traditional advertising. 

Improves Engagement

Higher engagement comes from videos created by truly relatable, real-world creators. These creators have a real ability to watch, comment on, and share the content they relate to. 

Cost-Effective Marketing

Collaborating with creators of UGC is more cost-efficient than working with high-profile influencer marketing talent, making it a viable option for businesses of all sizes.

Steps to Find Influencers to Promote Your Product

Step 1: Define Your Product Goals Clearly

What you want to achieve should be clear to you before searching for influencers or creators.

Consider this.

• Is your goal to boost brand awareness?
• Do you want to increase sales?
• Are product demonstration videos needed?
• Are you releasing a new product?

Defining your goals will enable you to select the right influencer or UGC creator for your brand.

Step 2: Identify Your Target Audience

Understanding your audience allows for easier selection of influencers.  

Consider the following aspects:  

• Demographics  
• Geography  
• Hobbies and activities  
• Challenges that your product can address.  

When the creator's audience aligns with the target audience, the endorsement appears seamless.

Step 3: Choose the Right Platform

Various platforms are suited for multiple types of content.

UGC and Influencer Activity on Various Platforms:

• Instagram - Product highlight videos and reels, as well as short-form, thematically driven content
• TikTok - Gen Z-friendly user-generated content videos in line with trending topics
• YouTube - Long-form educational and review content
• LinkedIn - Corporate and B2B domain content

Choose platforms depending on where your target audience is most active.

Step 4: Search for Relevant Influencers and Creators

Resource Social Media

Try searching hashtags in relation to your product or the industry in general. See the types of content creators that are posting around the subject.

Study the Collaboration Strategies of competitors

Look at the influencers that are partnered with your competitors. This will give you insight into experienced creators within your niche.

Utilize UGC Websites

User-generated content websites allow you to find verified creators categorized by industry, content of focus, and level of experience.

Step 5: Evaluate Creator Quality, Not Just Followers

It is not just about follower count. Prioritize quality over quantity.

Key Things to Check:

• Genuine and transparent content
• Engagement rate (likes, comments, shares)
• Video quality and storytelling
• Previous brand collaborations

Creators who explain products simply and honestly are more competent.

Step 6: Review Past UGC Content

Review the creator's past UGC performance. 

Consider the following questions: 

• Are the contents genuine? 
• Are the contents understandable? 
• Are the products demonstrated seamlessly? 

A good UGC should feel like a recommendation, not an advertisement.

Step 7: Reach Out with a Clear Message

When reaching out to creators, keep respect and clarity in mind.

What Your Message Should Have

• A brief description of what your company is
• What is it about their content that you enjoy
• What collaboration are you looking for
• Expectations and timeframes

Being transparent helps to develop solid partnerships.

Step 8: Set Clear Expectations and Guidelines

Offer general instructions rather than restricting imagination.  

Key Aspects to Communicate:  

• Content style and duration  
• Message and tone of the brand  
• Permission for advertisement or social media posting  
• Due dates  

Guide creators to use their own approach and style while being within the boundaries of the brand.

Step 9: Track Performance and Results

You should measure how the UGC or influencer content is performing.

Metrics to track:

• Engagement and views 
• Rate of clicks
• Sales and conversion effect
• Feedback from the audience

Tracking is valuable to improve future campaigns.

Step 10: Build Long-Term Creator Relationships

One-time partnerships are helpful; however, continuing collaborations over the years are much more beneficial.

Benefits of Long-Term Collaboration:

• Consistent brand messaging
• Improving content quality consistently
• Greater audience trust

Growing creators become excellent brand ambassadors.

Common Mistakes to Avoid

• Selecting influencers exclusively based on follower numbers
• Disregarding the quality of the content
• Providing ambiguous direction
• Failure to monitor results

Avoiding these errors helps in conserving time and money. And also check 5 Influencer Marketing Case Studies.. 

Conclusion

It takes time and strategy to find the right influencers and UGC creators to partner with. Learning how to Find Influencers to Promote Your Product helps companies strengthen and optimize their campaigns. Companies that center their campaigns on genuine content with strong messaging that resonates with the target audience do better.  

Amplify has proven to be the most reliable and efficient resource to connect brands and the best UGC video creators. Amplify has seamless collaboration with able creators and the delivery of high-quality content to support the brand's genuine and credible product promotions. For efficient scaling of your UGC and influencer campaigns, Amplify is the most reliable and efficient resource.