The Challenge
Brillare aimed to drive authentic awareness and trial for its Rosemary Oil Shots by leveraging relatable, everyday creators who could genuinely connect with audiences seeking natural haircare solutions. The brand wanted to build initial product credibility and organic conversations in the beauty community through creators with high engagement and trust, before scaling up to larger influencer tiers.
Traditional creator management meant:
- Manual discovery to identify creators with genuine engagement
- Inconsistent messaging across multiple creators
- Weeks of coordination without centralized control
- No system for quick turnaround and uniform quality
Brillare faced the classic challenge: "You can have authentic micro creator voices OR you can scale efficiently. Pick one."
But Brillare needed both.
The Inflection Point
The fundamental insight? Authenticity at scale requires intelligent creator matching, not just volume.
The question became: What if they could identify and activate perfectly aligned micro creators quickly, while ensuring consistent, credible storytelling?
The Solution: Amplify's Smart Matching and Timebound Execution
Brillare partnered with Amplify to transform micro creator activation into a strategic, orchestrated campaign.
1. Smart Matching Algorithm
The Problem: Identifying micro beauty creators who could authentically represent Brillare's Rosemary Oil Shots—a natural, silicone-free hair fall solution.
The Amplify Solution:
- Smart matching algorithm to identify creators aligned with natural beauty
- Focus on relatable, everyday creators with high engagement and trust
Result: 28 micro beauty creators perfectly suited to drive authentic awareness.
2. Timebound Campaigns
The Problem: Managing 28 micro creators with consistent messaging while maintaining authentic voices.
The Amplify Solution:
- Timebound campaigns enabling quick turnaround
- Consistent, credible storytelling across all posts
- Creators shared honest reviews and real results
Result: Creators highlighted the ease of single-use shots and visible hair improvement through authentic, review-led content.
