Do creators post videos on their social media?

Amplify currently offers two types of creator deliverables. Understanding the difference helps you choose the best option for your campaign.

1. Content & Instagram Posting

Creators produce the content and post it on their own Instagram accounts based on the deliverables you set.
Use this for : influencer reach, awareness, and social engagement.

2. Content Only (UGC)

Creators produce UGC content but do not post it on Instagram. All files are delivered to your dashboard for download and brand use.
Use this for: paid ads, website content, email marketing, or any brand-owned channels.