How to select the creators in Amplify

Choosing the right creator from your pool of applications is crucial to the success of your influencer marketing campaign. The ideal creator not only aligns with your brand’s values and audience but also delivers authentic engagement and measurable impact. A thoughtful selection ensures stronger content resonance, better ROI, and long-term brand credibility.

To select the creators for your campaign, follow the below steps:

1. Go to campaign manager and click "Select creators."

2. Click "Shortlist" to add the creator to your shortlist.

3. Click on "Select shortlisted creators."

4. The creators are selected—time to ship the products!