Reach vs. Impressions: What’s the Difference?

These two are often confused!

• Reach 🌍: The number of unique people who saw the content. (1 person = 1 reach).

   

• Impressions 👀: The total number of times the content was displayed. (If 1 person sees a post 5 times, that’s 1 Reach but 5 Impressions).