Reviewing applications and selecting creators

Once your campaign is created and the campaign brief is complete, creators can begin applying based on the requirements you’ve provided. In most cases, your campaign will attract more than twice the number of creators needed—giving you a healthy pool of talent to choose from. 🎯

This article explains how to review applicants, shortlist creators, and finalize your selections using the Amplify platform. 📋✨

Reviewing Creator Applications 👀

When applications begin coming in, the Campaign Manager displays each creator’s profile along with key performance metrics provided by the Amplify dashboard. These metrics help you make informed decisions before shortlisting anyone. 🔍

Key metrics displayed include:

Creator attributes
(e.g., niche, demographics) 🧩

Estimated views
Based on the creator’s historical performance and audience size. 📊

Engagement rate
Indicates how actively the creator’s audience interacts with their content. 💬🔥

Use these data points to compare applicants quickly and evaluate who best fits your campaign goals. 🎯

How to Shortlist and Select Creators 📝

Follow the steps below to move creators from applicants → shortlist → final selection:

1. Open the Creator Selection Panel

Navigate to Campaign Manager and click “Select creators.”
This page displays all creators who applied to your campaign. 🧭

2. Shortlist Potential Creators

Browse the list and click “Shortlist” for each creator you want to consider. ⭐
Shortlisting allows you to narrow the pool before making final selections. ✂️