What differentiates Mass, Premium, Ultra-Premium, and Elite creators?

Mass creators

• Broad, everyday audiences

• Simple content

• Low cost, used in high volume

Premium creators

• More engaged audiences

• Higher-quality content

• Moderate cost

Ultra-premium creators

• Highly influential within specific niches or trends

• Professional, polished content

• High cost

Elite creators

• Widely recognized, top-tier influence

• Major brand impact

• Very high cost and highly selective partnerships