What is the difference between Popular and Expert Creator Categories?

Amplify by One impression categorizes creators into two main groups based on their niche and content focus:

1. Popular Categories ✨

These categories typically feature lifestyle and aesthetic-focused content with broad appeal.

• Includes: Beauty 💄, Fashion 👗, Lifestyle 🧘‍♀️, Fitness 🏋️‍♂️, Travel ✈️, Health & Wellness 🌿, Parenting & Kids 🧸, Home Living 🏠, Food 🍕, and Entertainment 🎬.

2. Expert Categories 🧠

These categories feature subject matter experts who provide specialized knowledge, professional advice, or technical skills.

• Includes: Finance 💸, Tech 📱, Education 📚, Sport 🏏, Gaming 🎮, Business & E-com 💼, Infotainment 💡, Doctors 🩺, and Automobile 🏎️.