What Types of Creators Are Available on Amplify by One Impression?

1. Creator Categories (Based on Follower Count)

Amplify creators fall into three primary categories, depending on their social media audience size:

⭐ Mass Creators

Follower Range: 5K–50K
Perfect for:

High-volume campaigns
Targeting hyper-local audiences
Cost-efficient reach

🌟 Medium Creators

Follower Range: 50K – 100K
Perfect for:

Mid-scale campaigns
Balanced reach + engagement
Niche storytelling

🏆 Large Creators

Follower Range: 100K – 250K
Perfect for:

Strong brand positioning
Wider audience penetration

🎨 2. Content Quality Tiers (Across All Categories)

Each of the 3 follower categories includes creators at four content tiers, helping brands choose creators based on content polish, storytelling, and influence depth—not just follower count.

🎯 Mass Tier

Affordable creators producing consistent, relatable content ideal for volume-driven campaigns.

💎 Premium Tier

Creators with strong aesthetic sense and high engagement ratios.

🚀 Ultra-Premium Tier

Highly polished content creators with strong influence in their niche.

👑 Elite Tier

Top storytellers with exceptional content quality, brand experience, and a loyal audience base.

🎭 3. Niches Covered by Amplify Creators

Creators on Amplify span a wide range of content categories, ensuring relevance for every brand’s goals:

👗 Fashion
🧘 Lifestyle
💄 Beauty & Grooming
🥗 Health & Wellness
💪 Fitness
✈️ Travel
🍽️ Food
💻 Tech
💰 Finance
🎶 Entertainment
… and many more!

Whether you want a beauty creator to shoot a product demo or a finance creator to explain your fintech offering—Amplify has the right match.

🌍 4. Regional & Linguistic Diversity

Amplify’s creator network is spread across all states and union territories of India, giving brands pan-India reach.

Creators can produce content in their local languages, including to Hindi, Bengali, Marathi, Telugu, Tamil, Gujarati, Kannada, Odia, Malayalam, Punjabi.

This helps brands run highly personalized, culturally aligned campaigns that resonate with regional audiences.